Dạng tài liệu: | Tư liệu ngôn ngữ (Sách) | Thông tin mô tả: | Knapp, Duane E The Brandpromise : How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!/ Duane E. Knapp New York : Mc Graw Hill, 2008 264 p. ; 21 cm
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